Michael Mayer

Michael Mayer is currently the General Manager of Real Estate, Recruitment and Classified Advertising, with responsibility for all solutions offered by The Dallas Morning News and its portfolio of digital partners. Michael is responsible for developing new go-to-market sales strategies, existing product maximization and sales leadership of the real estate, recruitment and classified advertising teams. When Michael was hired in January 2009, he was the Director of Recruitment Advertising, and in January 2010 was named the General Manager of Recruitment Advertising.

Michael brings 19 years of newspaper, commercial printing, direct marketing and digital experience to The Dallas Morning News.

From November 2006 through January 2008, Michael was the President of ME2V, LLC. Michael was responsible for development and implementation of collegiate credit card marketing with Citibank, Chase and U.S. Band. Michael also served as the lead marketing consultant to newspapers offering mobile, online, direct marketing and commercial printing solutions in retail, real estate and recruitment advertising.

From November 2003 through November 2006, Michael was Director of Recruitment Advertising for the Denver Newspaper Agency, publisher of The Denver Post and Rocky Mountain News. In this role, Michael was able to successfully double recruitment advertising over a three-year period by implementing new online and print initiatives. Michael was named Director of the Year in both 2004 and 2005. In 2005 Michael was appointed to the executive leadership team that developed Yourhub.com for the Denver Metro area focusing on community journalism.

From November 2000 through November 2003, Michael was the Classified and Direct Marketing Manager for the Lincoln Journal Star, a division of Lee Enterprises. Michael was responsible for all classified advertising, direct marketing/commercial printing and managed 14 niche publications. In this role Michael managed inside AEs, outside AEs, online AEs, sales support, creative teams and the niche publication sales teams.

From 1999 to 2000, Michael held the position of Retail Advertising Manager at the Lincoln Journal Star.  During this period Michael maintained his additional responsibility of managing the entire company's direct marketing programs. Prior to that 1997 to 1999, Michael was the Direct Marketing Manager for the Lincoln Journal Star.

From 1995 to 1997, Michael was the Senior Marketing Director for Broadway Marketing Works, the in-house advertising agency for the Billings Gazette and Lee Enterprises.  Prior to that, from 1992 to 1995, Michael was a Direct Marketing Specialist for the Billings Gazette.