Collin County

Case Studies

• Senior Center Event 2
• Retail Flooring 

Top Solutions

Real Estate (The Dallas Morning News, Friday Edition)

• Collin County residents are 78% more likely to read the Real Estate section of the Friday Dallas Morning News**
• Collin County residents are 74% more likely to have refinanced their homes in the past year*
• Over 14,000 residents of Collin County anticipate purchasing their first home within the next 12 months***

Dallasnews.com

• 66% of Collin County residents agree that they turn to the Internet first as a source of information***
• 73% of Collin County residents value websites that provide them with local information***

Automotive (The Dallas Morning News, Sunday Edition)

• Collin County residents are 12% more likely to have 2 or more cars in the HH***
• Residents of Collin County are 23% more likely to purchase a new full size or luxury vehicle in the next 12 months.*
• Over 73,000 DFW adults living in Collin County plan to buy any new vehicle in the next 12 months*.
• Collin County residents are 61% more likely to read the Automotive section in the Sunday Dallas Morning News**

SportsDay

• 47% of Collin County residents keep up with sports scores and information on their cellphones***
• Over half participate in sports every chance they get, and half watch sports on TV frequently***
• Almost a quarter of all Collin County residents read SportsDay in The Dallas Morning News weekly**

*2011 Release 1 Scarborough Report. Copyright 2011 Scarborough Research. All rights reserved. 2011

**2009 Scaroborough Custom Recontact Study  2009 Scarborough Research all rights reserved 2009

*** 2010 SImmons LOCAL Dallas Study/2010 Experian SImmons All Rights Reserved