Dallas County

Case Studies

• Senior Center Event
• Retirement Community
• Retail Flooring
• Eastfield College Mobile

Top Solutions

Al Día

• 36% of Dallas County residents are Hispanic, and 25% are Spanish-language dominant*
• Residents of Dallas County are more than twice as likely to be Al Día readers*
• 65% of the DFW adults who visited aldiatx.com in the past week live in Dallas County*

Neighborsgo/Neighborsgo.com

• Dallas County residents are twice as likely to visit neighborsgo.com, and 75% more likely to read the Kid Beat section on Fridays**
• Nearly 30% of Dallas-county residents rely on newspapers to keep them informed***
• Nearly 50% of Dallas-area residents value the way newspapers cover local information.***

Guide/GuideLive.com

• Over one third of Dallas county residents agree that their friends look to them to organize or plan social activities.***
• Dallas county residents are 84% more likely to read the Guide**
• Almost half of Dallas county residents agree that when it comes to social outings, they are consumed with getting the best possible deal***
• 61% agree that they enjoy websites that give them local information***

SportsDay

• 24% of Dallas County residents turn to SportsDay weekly**
• 45% of Dallas County residents agree that they participate in sports as often as they can, and 40% watch sports frequently on television***

*2011 Release 1 Scarborough Report. Copyright 2011 Scarborough Research. All rights reserved.

**2009 Scarborough Custom Recontact Study Copyright Scarborough Research All rights reserved

***2010 SImmons LOCAL Dallas Study 2010 Experian Simmons Research All rights reserved