Denton County

Case Studies

• Retail Flooring 

Top Solutions

The Dallas Morning News

• Over 33% of Denton County residents turn to The Dallas Morning News weekly**
• Nearly 150,000 Denton County residents agree that they trust the information they read in newspapers***
• Over 500,000 residents of Denton County agree that they rely on newspapers to keep them informed***

Guide Sunday/GuideLive.com

• Over 90% of Denton County residents have eaten at a sit down restaurant in the past month*
• Among Denton County residents, 26% turn to the Guide section in the Sunday Dallas Morning News on a weekly basis**
• Over 32,000 Denton County residents have attended a live music concert in the past 12 months*

Denton Record-Chronicle

• Over 57,000 Denton County residents read the Denton Record-Chronicle on a weekly basis**
• Denton Record-Chronicle readers are 28% more likely to have a household income of $75,000 or more**
• Nearly 40% of Denton Record-Chronicle readers have attended a family-friendly event in the past 12 months (circus, zoo or amusement park)**

 Travel Section (The Dallas Morning News, Sunday Edition)

• Denton County residents are 39% more likely to have taken a foreign trip in the past three years*
• Nearly 30% of Denton County residents turn to the Travel section in the Sunday Dallas Morning News each week**

*2010 Release 2 Scarborough Report. Copyright 2010 Scarborough Research. All rights reserved.

**2009 Scarborough Custom Recontact Study Copyright 2009 Scarborough Research All rights reserved

***2010   Simmons LOCAL Dallas Survey Copyright 2010 Experian Simmons Research All rights reserved