DMNmedia | Audience Insights

Ellis County

A quarter of Ellis County residents read the Sunday Dallas Morning News in the past week*
Over 11,000 are in “business or management” occupations*, and Ellis County residents are 46% more likely to read the Sunday Business section of The Dallas Morning News**
Of those reading The Dallas Morning News, nearly a third have been reading it for 10 years or more**

Nearly 10,000 Ellis County residents have visited dallasnews.com in the past 30 days*
In the past week, 66% of Ellis County residents have accessed the Internet from home, and nearly 10% have spent 20 hours or more on the Internet*
These residents are also 49% more likely to visit social networking sites and 45% more likely to turn to the Internet for local news and information.***

Ellis County residents are 50% more likely to read SportsDay in the Sunday Dallas Morning News**
The residents of Ellis County spent over $15 million on sporting goods in 2010****, and 15,000 have attended a high school football game in the past 12 months*
Nearly 30% of these residents have teenagers in the home between the ages of 12 and 17*