DMNmedia | Audience Insights

Families

There are roughly 2.3 million households with children under 18 in the household in the DFW area.

Over 34% of DFW-area households with kids under 18 are Hispanic households, and those households are 45% more likely to be Spanish language dominant.*
Households with kids are nearly 30% more likely to be Al Día readers*
These families are 42% more likely to remember products advertised in Spanish and 30% more likely to use Spanish-language advertising to help them select products and services***
Over 62,000 of these families agree that they are more loyal to companies that advertise in Spanish than those who do not***

Over half of the visitors to dallasnews.com are families with children*
72% of Dallas families agree that they like websites that show them local information***
Over 55% of DFW families agree that the Internet is the first place they look for local information***
More than 100,000 families with kids in the home have read an online newspaper or magazine in the past week***

Over 434,000 DFW families with children turn to the Sunday Metro section of The Dallas Morning News every week**
Nearly 32% of these Dallas-area families have been relying on and reading The Dallas Morning News for 10 years or more**
Over 370,000 DFW families agree that they value the way newspapers cover local news and events, and over 250,000 agree that they trust the information they get from their newspaper***

Families with children in the household are nearly 50% more likely than average to have visited the Autos section on dallasnews.com in the past week**
Among DFW adults who plan to spend $35,000 or more on a new vehicle in the next year, nearly 36% are families with children in the household**
89% of Dallas-area families have had some form of car repair done in the past 12 months*
Over 230,000 families with children in the Dallas area plan to purchase any new car in the next year*

Over 73,000 families with children are turning weekly to the Friday Kid Beat section in The Dallas Morning News**
46% of these families have teenagers in the home, and 16% have attended a high school sporting event in the past 12 months*
43% of DFW families attended a family event (circus, zoo or amusement park) in the past 12 months*

Over 40% of families with kids agree that they really enjoy driving***
40% agree that they like to keep up with the latest advancements in automotive technology***
These families with kids are 43% more likely to be the ones people will go to for automotive advice***

Over half of Dallas-area soccer enthusiasts are families with children*
These families are 58% more likely to play soccer every chance they get***
Over 17,000 of these families have purchased major league soccer clothing or merchandise in the past 30 days***

Over 34% of DFW families are Hispanic*
Almost 43% of these Hispanic families with children agree that they really enjoy eating traditional Hispanic/Latino foods***
Over 48% of DFW HIspanic families agree that they enjoy sharing their Hispanic/Latino culture with others***