DMNmedia | Audience Insights - $75K HHI & $250K Market Value

$75K+ Income/Homeowners ($250K+ value)

Over 600,000 DFW households have an annual household income of $75,000 or more and are homeowners with a home value exceeding $250,000. Half of these high-income homeowners have one or more children in the home, and over 20% of them have teenagers 12-17. Nearly a quarter of them are employed in management positions.

The Dallas Morning News, Sunday Edition*

More than 33% of these high-income homeowners read the Sunday edition of The Dallas Morning News
32% of this group have been reading The Dallas Morning News for 10 years or more**
More than 164,000 Dallas-area high-income homeowners agree that they rely on the newspaper to keep them informed***
30% of this group reads a newspaper most days***

Dallasnews.com

These highly sought-after consumers are more than twice as likely as the average to have visited dallasnews.com in the past week*
More than 62% of Dallas-area high-income homeowners agree that they turn to the Internet as a primary source for news and information***
20% of this group have read a newspaper or magazine online in the past seven days***

Neighborsgo/Neighborsgo.com

This group is more than twice as likely as the average to have visited neighborsgo.com in the past week, and 50% are more likely to read neighborsgo on Fridays
Just over half of these high-income homeowners agree that they value the way the newspaper covers local news
Almost 73% of these highly sought-after consumers agree that they look to the Internet to provide them with local news and information

Guide

Nearly a quarter of these high-income homeowners read the Guide section of the Sunday Dallas Morning News, and 30% of the visitors to GuideLive.com are included in this group
High-income homeowners in the Dallas area are 41% more likely to attend a live theater performance, and 37% more likely to attend a live concert event
Over 95,000 of them consider themselves to be regular moviegoers
Of the more than 34,000 Dallas-area adults who dined out at family or sit-down restaurants 10 or more times in the past month, over 19% of them are high-income homeowners

Weekly Sections: Business

Nearly 170,000 of these high-income homeowners read the weekly business section in The Dallas Morning News
77% of these high-end consumers have investments or securities, and 20% have investments that total over $100,000 in value
Over 16,000 business owners in the DFW area are homeowners with a household income of $75,000+ and a home value exceeding $250,000

Wine Club/Salut!/Dallas Food & Wine Festival

High-income homeowners are nearly 50% more likely to be heavy consumers of domestic wines and over 60% more likely to be moderate to heavy consumers of imported wines
This group has discriminating tastes when it comes to food. 15% agree that they enjoy food that is presented as an art form, and 20% agree that they try to eat gourmet whenever possible
Almost half of these high-income homeowners say that they enjoy cooking as a leisure activity

Facebook(R)/Social Media

Over a third of these influential Dallas consumers say they feel that their Smartphone keeps them connected to a social world, and over 25% enjoy posting and communicating on social networking sites.***
Over a quarter of these high income home owners agree that the internet has changed the way they socialize and meet new people.***

Dallas Morning News Media