Men 21-34

There are over 745,000 men 21-34 in the DFW area. These young consumers make up almost 15% of the total Dallas DMA population and almost 40% of them are Hispanic.

Case Studies

Top Solutions

Al Día

  • Almost 40% of men 21-34 in the DFW area are Hispanic, and 61% of Hispanic men 21-34 are Spanish-language dominant*
  • Dallas-area men 21-34 are more than twice as likely to read Al Día*
  • Hispanic men 21-34 in Dallas are four times more likely to be loyal to a company that advertises in Spanish and also four times more likely to feel that companies/providers that advertise in Spanish are being respectful of their Latino culture***

Aldiatx.com

  • Nearly 40% of the visitors to aldiatx.com are men 21-34*
  • Over a third of Hispanic men 21-34 in the DFW area agree that they turn to a Spanish-language media website when they are looking for important information***
  • Over 71,000 Hispanic men 21-34 have visited any Spanish-language website in the past seven days***

Copa Al Día

  • Of the over 15,000 soccer enthusiasts in the Dallas area, nearly 30% are men 21-34***
  • Men 21-34 are more than twice as likely to play soccer every chance they get***
  • Dallas-area men 21-34 are 181% more likely than average to purchase soccer jerseys or clothing***

Neighborsgo.com

  • Men 21-34 are 132% more likely to visit neighborsgo.com**
  • Over 1 million men 21-34 in the Dallas area agree that they value a website that provides them with local information***
  • 30% of Men 21-34 consider the internet a prime source for family entertainment***

SportsDay

  • Over 94,000 men 21-34 turn to SportsDay in the Sunday Dallas Morning News.**
  • Men 21-34 are 48% more likely to purchase items/apparel or services from companies that sponsor pro sports teams***
  • Nearly 60% of men 21-34 participate in sports any chance they get, and half of them frequently watch sports on TV***
  • This group is 75% more likely to use their cellphones to keep up with sports and news***

Business Section

  • Nearly 35% of the Friday Business section readers are men 21-34**
  • 61% of men 21-34 in the DFW area have investments, and over 12,000 of them have investments totaling over $100,000 in value
  • Over a quarter of these young Dallas men currently have financial investments of some kind***

Top 100

  • Of the nearly 1.6 million DFW adults who have attended a job or career fair in the past year - nearly 20% are Men 21-34.*
  • ALmost 18% of DFW Men 21-34 say they plan to look for a new job in the next 12 months.*
  • 20% of these younger Dallas men anticipate that they will change to a job that would be considered a promotion or a job with increased salary and benefits***

Facebook(R)/Social Networking

  • Dallas Men 21-34 are 35% more likely to enjoy posting/communicating on social networking/social media websites.*
  • Over 40% of men 21-34 in the DFW area agree that their cellphones/smartphones keep them connected to their social world***
  • Nearly 64,000 would classify themselves as “social connectors”***
  • Over 36% of men 21-34 in Dallas agree that the Internet changed the way they socialize and interact with their friends***

Dallas Auto Show

  • Almost 70% of Dallas-area men 21-34 agree that they really enjoy driving***
  • 30% say they try to keep up with all the latest advancements in automotive technology***
  • These younger male consumers are 49% more likely to be the ones everyone goes to for information on new vehicles***

*2011 Release 1 Scarborough Report. Copyright 2011 Scarborough Research. All rights reserved. 2011

**2009 Scarborough Custom Recontact Study / Copyright 2009 Scarborough Research All Rights Reserved 2009

***2010 Simmons LOCAL Dallas Study / Copyright 2010 Experian Simmons All Rights Reserved 2010