DMNmedia | Audience Insights

Women 21-34

Over 653,000 women ages 21-34 call the Dallas DMA home. They comprise roughly 13% of the total Dallas DMA. 45% of these young female consumers are Hispanic, and 73% of Hispanic women in the 21-34 age range are Spanish-language dominant.

Case Studies

Top Solutions

Sunday Comics

Over 16% of women 21-34 enjoy the Sunday comics section of The Dallas Morning News**
Even if they only read some sections of the Sunday newspaper, over 63,000 women 21-34 make it a point to read the Sunday comics section of the paper**
Among Dallas women 21-34, over 70% would consider themselves to be amusing with a good sense of humor***
75% of these young DFW women are moms with one or more children under 18 in the household*

Al Día

Over 30% of Al Día readers are women 21-34*
Of the nearly 700,000 women 21-34 in the Dallas area, 43% are Hispanic and 28% are Spanish-language-dominant Hispanics*
More than half of the DFW Hispanic women 21-34 agree that they are loyal to companies that advertise in Spanish, and 46% agree that companies that advertise in Spanish respect their Latino culture***

Advertising Inserts

Over 100,000 DFW women 21-34 read the advertising inserts in the Sunday Dallas Morning News.**
Nearly a quarter of these young Dallas women agree that advertising inserts help keep them informed about products and services available to them, and over 26% agree that coupons entice them to shop stores they wouldn’t normally shop**
DFW women 21-34 are 23% more likely to agree that advertising inserts help them choose brands, products and services for their children***

Facebook(R)/Social Networking

Women 21-34 in the Dallas area are nearly more than twice as likely to enjoy posting/communicating on social networking sites.***
30% of DFW women 21-34 would consider themselves to be “social connectors.”***
Almost half of these younger Dallas women agree that their cellphone/smartphone keeps them connected to their social world***
Over 90,000 have read blogs/diaries or gossip entries online in the past 30 days***

Wine Club/Salut!

34% of women 21-34 in the Dallas area are wine drinkers, and 15% consume five or more glasses of wine in a month***
Over a quarter of DFW women 21-34 agree that they like to enjoy an alcoholic beverage/glass of wine when they dine out in a restaurant.***

GuideLive Mobile App

38% of DFW-area women 21-34 agree that their friends look to them to organize social activities and outings***
Almost 80% agree that they like websites that give them local information***
These younger Dallas women are 78% more likely to enjoy going out to bars/nightclubs or dance clubs***

Dallas Morning News Media