Al Día
The Hispanic community in DFW is young, vibrant, diverse, proud and growing at a faster pace than ever before. Al Día, the largest Spanish-language newspaper in North Texas, not only reports on Hispanics, it lives the life of this growing population. If you want to connect with this audience that represents over 24% of the adult population*, Al Día is your answer. And research shows that Hispanics are more willing to support businesses that advertise in Spanish.
Al Día is published every Wednesday and Saturday and distributed through home delivery and retail rack locations. Content reflects the main issues and concerns of this growing population – healthcare access, education, political representation, culture, immigration, jobs, the economy, family – and more. Al Día was voted the #1 Spanish-language newspaper in the USA by the National Association of Hispanic Press in 2008.
Digital
Aldiatx.com, the online companion of Al Día, was named one of the a “Top Three News Site" for a Spanish-language newspaper by Editor and Publisher. The site features local & international news, sports, entertainment news, health information, feature calendar, classifieds and a promotional calendar. Aldiatx.com offers your brand or service a comprehensive digital marketing solution.
Events
Community is an essential part of the Hispanic culture. Al Día can connect your business with local Hispanics through our high-profile branded events, key community event sponsorships or by creating custom events. You can also drive traffic to your business by having Al Día host an on-site promotion at your business location, any day of the week.
Copa Al Día
Every year, Al Día hosts the premier youth soccer tournament in North Texas with local teams in multiple age categories. This is one of the most popular events we’ve created, attended by hundreds of families from the surrounding area. The two-day event is heavily advertised with a cross-promotional media effort utilizing print, radio, TV and online. The tournament consists of four promotional phases over an eight-week period. Find out how you can be part of this popular event.
*Source: 2011 Release 2 Scarborough Hispanic Study. Copyright 2011 Scarborough Research. All rights reserved.