Audience Profile

Al Día Audience*

  • Slightly more females than males read the paper; 53% of readers are women
  • Readers are young, with over 60% under the age of 44
  • The average age is 42, younger than the DFW average of 44
  • Nearly one-third of readers have an income of $50,000 or more
  • Average household income is $45,700
  • 74 % of readers are married
  • 55% of readers have children in the home, higher than the DFW number of 44% of adults
  • One-third of the readers are college educated
  • 56% of readers are employed
  • 24% are homemakers
  • Two-thirds are homeowners

Aldiatx.com Audience*

  • Visitors are young, with almost 90% under the age of 44
  • The average age is 36, much younger than the DFW average of 44
  • 35% of visitors to the site have an income of $75,000 or more
  • Average household income is $79,400
  • 78% of site visitors are married
  • 76% of site visitors have children in the home, a little higher than the DFW number of 44% of adults
  • 53% of the visitors to the site are college educated
  • 38% of visitors have a college degree or higher

 

*2011 Release 2 Scarborough Hispanic Report. Copyright 2011 Scarborough Research. All rights reserved.