Audience Profile

Every week, Briefing reaches 298,700 adults in the Dallas DMA.

• Readers skew slightly more female at 55% of readers.
• Gen Xers are the largest group to read, making up about 37% of readers.
• The average age is 46.
• 39% of readers have an income of $75,000 or more.
• Average household income is $86,800.
• Two-thirds of readers are married.
• 44% of readers have children in the home. 
• 38% of readers are college graduates or higher.
• 81% are homeowners.

2011 Release 2 Scarborough Report. Copyright 2011 Scarborough Research. All rights reserved.