Audience Profile

The Denton Record-Chronicle has 123,600 weekly readers. 53% of Denton Record-Chronicle weekly readers do not read The Dallas Morning News during the week, making the Denton Record-Chronicle an opportunity to reach new audiences.*

• 45% male, 55% female.
• 31% are between 30-49 years old.
• Nearly one-third have a household income of over $75,000.
• 30% have kids in the home.
• 29% of reader households have at least one child under 12 years old in the home.
• 61% of readers reside in Denton County.

*2011 Release 2 Scarborough Report. Copyright 2011 Scarborough Research. All rights reserved.