Audience Profile

Who reads FD Luxe?

• 72% female, 28% male
• 64% are age 25-44
• The average age is 41
• Two-thirds are college graduates or higher
• 53% have a household income of $100,000+/year
• 75% are homeowners
• 70% are married
• 51% have children in the home
• Average market value of home is $367,500

What are FD Luxe readers buying?

• 69% have bought women’s apparel in the past 12 months, 51% have bought men’s
• 88% have taken a domestic round-trip flight in the last 12 months
• Over 23% of readers plan to buy/lease a vehicle in the next 12 months
• 62% take trips outside the continental U.S

2011 Release 1 Scarborough Recontact Report. Copyright 2011 Scarborough Research. All rights reserved.