Audience Profile

Guide Audience

  • Gender is evenly weighted among readers at a ratio of 47% male/53% female
  • Boomers are the largest group to read, making up about 44% of readers
  • The average age is 49
  • 49% of readers have an income of $75,000 or more
  • Average household income is $93,800
  • 60% of readers are married
  • 28% of readers have children in the home
  • 68% of the readers are college educated
  • 34% of readers are college graduates or higher
  • 74% are homeowners

GuideLive.com Audience

  • Visitors are young, with 55% under the age of 45
  • The average age is 43
  • 85% of the visitors are homeowners
  • 50% of visitors to the site have an income of $100,000 or more
  • Their average household income is much higher than the DFW average at over $125,200
  • Two-thirds of site visitors are married
  • 51% of site visitors have children in the home, higher than the DFW number of 44% of adults
  • Over 81% of the visitors to the site are college educated
  • 56% of visitors have a college degree or higher


2011 Release 2 Scarborough Recontact Report.  Copyright 2011 Scarborough Research. All rights reserved.