Audience Profile

Neighborsgo Audience*

• 59% of readers are female
• The average age of readers is 47
• 47% of readers are between 40-64
• 65% of readers are married
• The average household size is 3

• 59% of readers are employed
• 11% are homemakers; 19% are retired
• 63% of readers are college educated, 35% have a degree or higher
• 48% of readers have household incomes of $75,000 or more

• 31% of readers have household incomes of $100,000 or more
• The average household income of readers is $89,000
• 71% of neighborsgo readers live within Collin and Dallas Counties
• 72% of neighborsgo readers have lived in the DFW area 10 years or longer
• 77% of neighborsgo readers live in single-family houses
• 73% of neighborsgo readers own their homes

Neighborsgo.com Audience*

• Visitors are young, with over 67% between the ages of 18-44
• The average age is 38, younger than the DFW average of 44
• 55% of visitors to the site have an income of $50,000 or higher
• Average household income is $77,600
• 69% of site visitors are married
• 42% of visitors vs. 44% of DFW adults have kids
• 53% of the visitors to the site are college educated
• 34% of visitors have a college degree or higher

*Source: 2011 Release 1 Scarborough Recontact Study, Copyright 2011 Scarborough Research. All rights reserved.