Audience Profile

When you live in a Metroplex with Cowboys, Mavericks, Stars, Rangers, Rough Riders and the most engaged college and football fans in the country, you have audience - in spades.

SportsDay has a projected 1.2 million weekly readers - that's 42% of the newspaper audience.

• Average Age is 46
• Average Household Income $89,800
• 58% Male/42% Female
• 67% employed

This group lives, eats and buys sports... and they tend to buy products that sponsor sporting events!

2011 Release 1 Scarborough Recontact Report. Copyright 2011 Scarborough Research. All rights reserved