The Dallas Morning News
125 years ago, The Dallas Morning News was the hometown newspaper. Today it's the fifth largest metropolitan newspaper in the country - offering readers 24/7 access to news, information and entertainment through a newspaper, a robust online site, Smartphone and Tablet apps and mobile solutions.
Almost 700,000 North Texans start their day with The Dallas Morning News. It’s the largest and most recognized brand in our portfolio and reaches affluent, educated homeowners who are predominantly Boomers. Our diverse content provides you the opportunity to appeal to consumers interested in news, business, sports, arts and culture, home and garden, and shopping - and more.
Digital
To engage this North Texas audience, The Dallas Morning News has a range of digital solutions designed to appeal to varied ages, socio-eonomic groups and interests. Choose from online, targeted email, and Smartphone and Tablet apps - for Apple(R) and Android(TM) products.
Dallasnews.com
Dallasnews.com is the leading local media website, attracting 5 million unique visitors and generating 32 million page views per month.* With our behavioral targeting, you can reach these online consumers geographically and/or demographically. You can also segment your message based on our diverse content, including:
- Comprehensive news and information, including local news, weather, traffic, sports and entertainment
- A dedicated section for employers and job seekers in partnership with Monster.com(TM)
- A marketplace for automotive buyers and sellers in partnership with Cars.com(TM)
- A real estate section for home or commercial buyers, sellers and renters
Our online solutions include email, behavioral targeting, banners, video, interstitials, takeovers, roadblocks or custom sites. Find out how we can help you reach your potential with this online audience.
Tablet
Our iPad(TM) app has a rapidly growing audience. We achieved over 44,000 downloads in the first 8 weeks of launch. In fact, our app is so popular, we earned a spot on the iTunes(R) Top 25 list among news applications and were one of the Top 100 among all iPad apps. Our users are so engaged that the advertising clickthrough rates are XXX times higher than website ads.
We followed the 2011 Apple(R) launch with the Android(TM) launch, making our Dallas Morning News app available to an even larger segment on the DFW audience.
Find out how you can be one of the first to engage this exciting new audience.
Smartphone
Our iPhone(R) app (launched simultaneously with our iPad(TM)) app proved to be one of the most successful in history - with over 00,000 downloads in the first 8 weeks. The Dallas Morning News app is now available for all Smartphones.
Mobile audiences are the fastest growing group in DFW. From our own apps to SMS text messaging to banner ads to microsites, we have the mobile solutions to help you engage North Texans.
Information on digital products
Information on targeted solutions
*comScore, March 2011
Events
In a world where consumers are exposed to thousands of messages each day, Events offer a single-minded opportunity to establish an affinity with your customers. Our events include signature, custom, sponsored and community events. Discover how we can help you engage consumers in a meaningful, memorable way.
Below is a sample of our annual events in DFW:
SportsDayHS Heroes Program (January): This 25-week promotional campaign culminates in a high school sports awards ceremony and dinner with the SportsDay staff of The Dallas Morning News. The campaign features a social media voting platform to engage high school students and is promoted both in print and online. Each weekend, five players are recognized as MVPs from across North Texas area high schools. On Monday, students of the five MVP schools can vote for their favorite. At the end of the season, one Offensive Player and one Defensive Player are recognized as the best in DFW by SportsDayHS. You can take advantage of this highly engaged parent, student, grandparent and friends audience for the entire 25 weeks!
The Dallas Morning News Wine Competition (February): We set the standard for national wine competitions 20 years ago. We host the largest and most prestigious competition behind only Napa Valley. Entries average 3,000 per year, and the winning wines are published in our annual Salut! Magazine and can be purchased at retail locations in Dallas. Find out how you can tap into this distinguished event.
The Dallas Morning News Regional Spelling Bee (March): We host the annual regional spelling bee competition for the North and East Texas region, which includes more than 100,000 children from 38 counties. The Dallas Regional Spelling Bee is broadcast live on WFAA-Channel 8, and the winner - and parents - receive an all-expense-paid trip to Washington, DC, to compete in the Scripps National Spelling Bee in May.
High School Journalism Day (April): This annual event attracts 500 students from 60+ high schools across North Texas. Through workshops presented by The Dallas Morning News journalists and reporters, we reinforce the importance of quality journalism, including emerging media. In addition to special awards and recognition for students and teachers, we award three scholarships to students who maintain a high GPA, demonstrate an aptitude for print journalism and exhibit community service leadership.
Dallas Auto Show (April): Annual event in Dallas with a typical attendance of around 300,000 over four days. Attendees are actively engaged in information gathering or purchasing a new vehicle. You can showcase your message in the marketing campaign promoting the event and take advantage of custom on-site opportunities.
Dallas Food & Wine Festival (April): This multi-day food event features Texas Salute and the Rising Star Chef dinner. The Taste of the World showcases Wine Competition - winning wines and food pairings from local chefs. You have the opportunity to sponsor the entire promotion or individual events.
Commercial Real Estate Breakfast (May and November): A semiannual event facilitated by Dallas Morning News Real Estate staff writer Steve Brown. This prestigious event draws some of the biggest and most influential names in area real estate. Promotional campaign includes print and online ads and email blasts to real estate associations. Sponsorship levels range from $2,500 to $7,500 per event.
The Dallas Morning News Travel & Adventure Show (October/November): Created to assist consumers with vacation planning. Join us at the Dallas Convention Center and reach this exploring, curious, ready-to-go audience. This highly targeted event has an expected attendance of 10,000. A prerfect place to reach a travel-ready audience.
Attractions include:
- Thousands of trips and destinations
- Travel experts on site
- Show-only specials
- Engaging speakers
- Cultural Pavilion and Global Beats Stage Performance
Top 100 Workplaces in DFW (November): In its third year, the Top 100 event recognizes the top workplaces in North Texas as determined by their employees. The program begins in March of each year, when an employee nominates their company. A survey, performed by Workplace Dynamics, uniquely qualifies each company to be named a Top 100 Workplace by The Dallas Morning News. As a Top 100 company, you can participate in an integrated package that includes a custom online video, an ad in a custom publication and an invitation to the luncheon where the top three companies in each category are unveiled. The custom publication is distributed the Sunday following the event featuring the Top 100 companies and showcasing the Top 10 in each category. A perfect opportunity for your business to stand out as a top workplace.