Editorial Sections

Our editorial sections give you the opportunity to align yourself with content that delivers special-interest audiences.

Autos

Almost half a million readers turn to The Dallas Morning News Automotive section each week – reaching more adults who plan to buy or lease a new vehicle in the DFW area than any other medium available.* That means fewer tire kickers, more buyers.

  • The CARS.com Automotive section in The Dallas Morning News publishes just as car buyers start planning their weekend shopping.
  • AutoKnow provides comprehensive reviews, industry and area dealer news, profiles and import results.
  • Local auto icon Terry Box and NPR’s Tom and Ray Magliozzi of “Car Talk” fame deliver Sunday’s reviews

Business

The daily Business section explores every angle of the business world – late-breaking news, investigative articles, features, commentary and analysis. Readers get timely reports on the companies, industries and trends that are most relevant to DFW. This award-winning section is the area’s most trusted source for business news – and the first place over half a million business-conscious adults will see your message every day.*

Daily Business section focus:

  • Monday: Personal finance and finance writer Pamela Yip’s “Money Talk”
  • Tuesday: Jim Landers’ "Global Beat"
  • Wednesday: Cheryl Hall’s "Work Life" feature
  • Thursday: Scott Burns focuses on small business
  • Friday: Focus on the local real estate market technology
  • Saturday: Stocks and mutual funds weekly review
  • Sunday: A lighter, more personal look at the Dallas business scene, book reviews and kudos column

Celebrations

Everybody loves a good celebration. Be a part of it with our suite of products that highlight memorable events – weddings, engagements, anniversaries, births, graduations. Celebrations appear in the Sunday Arts & Life section, Saturday Metro section and in neighborsgo on Fridays.

Comics

One of the most-read sections in the Sunday paper, our full-color comics mean serious business for you.*

Arts&Life

Arts&Life is daily entertainment for over 622,000 people and almost 965,000 on Sunday.* Daily fare includes smart takes on the arts, leisure and style, plus comics, puzzles, advice columns and horoscopes. Each day provides a new opportunity to align your message with that day’s special content.

  • Monday: Stage Page
  • Tuesday: Healthy Living
  • Wednesday: Taste
  • Thursday: Gardening
  • Friday: Movies and Shopping plus Guide
  • Saturday: Home
  • Sunday: Best of the Week

HomeCenter

Over 300,000 readers turn to HomeCenter every Friday and over a million readers check out the classifieds section every weekend* – an ideal environment for products or services that target homeowners. When our readers are serious about buying, selling or building a home, they turn to HomeCenter for helpful tips, useful information – and sound advice. They also get news about real estate professionals, up-to-date residential listings and relevant events in North Texas.

  • HomeCenter Friday: Geographically zoned, hyper-local information and classified advertising on homes, commercial property, acreage and vacation property
  • HomeCenter Saturday: Focus on information and residential listings from brokers, builders/developers and private parties
  • HomeCenter Sunday: Local housing market information, up-to-date listings

Jobs

With Monster Worldwide(TM) for a partner, there’s a lot of power behind our job offerings online and in print. The combination of these two credible brands provides an optimum environment for you to attract job seekers.

Metro  

Metro is one of the best-loved, most-read sections. It covers regional and community news, local government and school districts, and issues and politics that impact everyday lives. Each day features a different spotlight topic that hits home with our readers. This is where you can reach the heart of North Texans. 

Points

Sunday’s talking points. Thought-provoking analysis, essays, letters to the editor, hot topics and editorials by renowned writers. This is the section that makes readers think and gets them talking.

Seniors

Every Tuesday in Arts&Life, we celebrate one of the area’s fastest-growing demographics – seniors. This weekly feature is where area seniors find topics of most importance to them – Social Security, health, aging, senior organizations, dances and socials, health fairs, travel and leisure opportunities. Compared to other older adults in DFW, readers are 68% more likely to be living in a home with a $500,000 market value. This is a great opportunity for you to tap this affluent market.*

Travel

Around the world, the country or within a day’s drive, Sunday’s Travel section covers a lot of ground.

Weekly content features:

  • Texas & Neighbors: Events and activities within the five-state region
  • Fast Break: New ideas for a getaways within 300 miles of the Dallas area
  • Best Fares: Travel expert Tom Parsons reveals the hottest deals, consumer tips for savings and explains how developments in the industry affect travelers
  • Travel Troubleshooter: Have a problem with a trip? Insurance won’t pay, reservation error, promised refund doesn’t arrive? Christopher Elliott is the traveler’s advocate.
  • Family Travel Five: Five fun places to go around a given topic each week, ranging from national park programs for families and great beaches to interesting games for the car and great travel destinations for toddlers

Travel also delivers timely content for our readers and for you:

  • January: Ski & Snow
  • February: Cruises
  • March: Texas & Neighbors
  • April: Beaches
  • April: Colorado & the West
  • May: Grand Resorts
  • June: Texas & Neighbors
  • August: Seniors
  • October: Cruises
  • November: Ski & Snow
  • November: Texas & Neighbors (holiday)
  • December: Beaches

TV Weekly

A subscription-only, full-color, bound book delivered with the Sunday Dallas Morning News. Complete local listings, expanded digital channels, celebrity gossip, Sudoku, trivia, horoscopes, movie columns and more.

Editorial Calendar

January

  • Ski & Snow (The Dallas Morning News Travel)
  • Healthy Living Focus: Fitness (Guide Daily and briefing)
  • Wine Panel (Guide Daily)

February

  • Healthy Living Focus: Heart Health (Guide Daily and briefing)
  • Cruises (The Dallas Morning News Travel)
  • Best in DFW: Desserts (Guide)
  • Wine Panel (Guide Daily)

March

  • Healthy Living Focus: Brain Health (Guide Daily and briefing)
  • Spring Festivals (Guide)
  • Texas & Neighbors (The Dallas Morning News Travel)
  • Health & Wellness (Al Día)
  • Wine Panel (Guide Daily)

April

  • Investment Quarterly (The Dallas Morning News Business)
  • Parents Guide to Summer (Guide Daily)
  • Rangers/MLB Season Opener (Al Día)
  • Beaches (The Dallas Morning News Travel)
  • Healthy Living Focus: Cancer Awareness (Guide Daily and briefing)
  • Spring & Summer Travel (Al Día)
  • Colorado & the West (The Dallas Morning News Travel)
  • Wine Panel (Guide Daily)
  • Mother’s Day Dining Listing (Guide)

May

  • Cinco de Mayo (Al Día)
  • Grand Resorts (The Dallas Morning News Travel)
  • Healthy Living Focus: Summer Health (Guide Daily and briefing)
  • Mother’s Day Dining Listings (Guide)
  • Commercial Real Estate Focus (Al Día)
  • Mother’s Day Focus (Al Día)
  • Summer Concerts: Mother’s Day (Guide Daily)
  • Byron Nelson (The Dallas Morning News Sports)
  • Wine Panel – Focus on Grilling (Guide Daily)
  • Top 200 Companies (The Dallas Morning News Business)

June

  • CONCACAF Copa Ora (Al Día)
  • Top Companies (The Dallas Morning News Business)
  • Texas & Neighbors (The Dallas Morning News Travel)
  • Healthy Living Focus: Men’s Health (Guide Daily and briefing)
  • Copa Al Día (Al Día)
  • Wine Panel: Best Wines for $10 or Less (Guide Daily)

July

  • Investment Quarterly (The Dallas Morning News Business)
  • July 4th Celebrations (Guide)
  • Copa America (Al Día)
  • Healthy Living Focus: Children’s Health (Guide Daily and briefing)
  • Wine Panel (Guide Daily)
  • Mexican Soccer Apertura (Al Día)

August

  • Healthy Living Focus: Sleep (Guide Daily and briefing)
  • Seniors (The Dallas Morning News Travel)
  • Wine Panel (Guide Daily)

September

  • Fall Arts Preview (Guide)
  • Healthy Living Focus: Healthy Backs & Joints (Guide Daily and briefing)
  • NFL Preview (The Dallas Morning News Sports)
  • Hispanic Heritage Month (Al Día)
  • Wine Panel (Guide Daily)
  • State Fair of Texas (Guide)

October

  • Investment Quarterly (The Dallas Morning News Business)
  • Healthy Living Focus: Women’s Health (Guide Daily and briefing)
  • Cruises (The Dallas Morning News Travel)
  • Healthy Living Focus: Breast Cancer Awareness (Guide Daily and briefing)
  • Fashion and Trends (Al Día)
  • Wine Panel (Guide Daily)
  • Haunted Houses/Halloween (Guide)
  • Mavs Season Preview (Al Día)

November

  • Healthy Living Focus: Diabetes (Guide Daily and briefing)
  • Ski & Snow (The Dallas Morning News Travel)
  • Texas & Neighbors (Guide Daily)
  • Holiday Planner (Guide)
  • Health & Beauty (Al Día)
  • Commercial Real Estate (The Dallas Morning News Business)
  • Wine Panel (Guide Daily)

December

  • Beaches (The Dallas Morning News Travel)
  • Healthy Living Focus: Gift Guide (Guide Daily and briefing)
  • Gift Guide (Al Día)
  • Holiday Cookie Contest Winners (Guide Daily)
  • Wine Panel (Guide Daily)

*2011 Release 1 Scarborough Recontact Report. Copyright 2011 Scarborough Research. All rights reserved.