Events

When it comes to getting face-to-face time with your audience, events offer a single-minded opportunity to create affinity. Events are the perfect place for marketers to move consumers to action and create lasting relationships.

The effectiveness of events relative to other media is unparalleled:*

  • 77% of event attendees tell others about their promotion experience; 77% do so within 48 hours
  • 81% of attendees feel positive about a sponsored promotion at an event
  • 98% of those who sample a product say they are more likely to make a purchase; 67% actually do

When you partner with us on an event, you get a turnkey multichannel solution. By using our highly visible media platforms to promote your products, you reinforce your brand with a totally engaged audience. Discover how we can help you engage an audience in a meaningful, memorable way.

Signature

Signature events are conceived and produced by DMNmedia. The goal of these events is to connect with a key target audience and deliver engaged and loyal consumers. Signature events will often be affiliated with one of our leading brands. For example, Al Día presents their annual Copa Al Día event, engaging the large Hispanic population of North Texas. Find out how you can participate in our signature events to connect with your customers.

Custom

Custom events are conceived and produced in full by DMNmedia – or we can help produce and host an event on your behalf. One of our most successful events, Dos Equis’ “Most Interesting Party in the World,” engaged the active 21-34-year-old crowd. Find out how we can create a custom event to engage your customers.

Sponsored

Sponsored events can be conceived and produced solely by DMNmedia or in partnership with other organizations. The Dallas Morning News/Texsom Wine Festival is an example of how we successfully partnered with another organization to sponsor a wine festival. Our brand added value to the event by generating audience engagement and participation for our sponsors. Discover what an event sponsorship can do for you.

Community Sponsorships

Being a part of a community means being involved. We recognize the importance of education and civic duty, so we produce several events that benefit the broader community we serve, including The Dallas Morning News Spelling Bee, the Linz Awards and High School Journalism Day. Find out how you can give back by sponsoring one of these worthy events.

2012_Event_Calendar.pdf (PDF, 41.2 KB)

*Retail Event Strategies, Event Marketer Magazine, 2006.