Computer/Electronics - Supplies/Service

Situation/Context

• Grand opening for their first store in the DFW area
• Client objective was to build awareness of their new location and create new partnerships with other small businesses around the DFW area

Challenge/Objective

• Increase traffic to their new location
• Increase number of SMB clients and customers
• Stay ahead of the competition

DMNmedia Solution

• Rotate weekly ads between SportsDay and Business section in The Dallas Morning News
• Create an online campaign incorporating Yahoo! behavioral targeting, banner advertising and sponsorships on neighborsgo.com

Results

• 21% increase in unique monthly visitors to their website
• Received 43 SMB inquiries their first month in business - was 60% higher than projected
• Exceeded their initial revenue plan for their first three months in business