Jewelry Retailer & Reseller
Situation/Context
- Jewelry retailer and reseller - gold and silver buyers
- Operates three retail store locations in Dallas area
Challenge/Objective
- Build awareness about their large selection of jewelry and their grand jewelry retail showroom
- Increase store traffic and sales at existing stores
- Increase the number of customers wanting to sell gold and silver
DMNmedia Solution
- Developed customized quarterly media plan
- Developed continuous, fresh creative for display ads on a weekly basis
- ROP display ad schedule in The Dallas Morning News Main News and Metro sections and briefing to drive customers to store events
Results
- Steady increase in store traffic during 4th quarter 2010, resulting in positive ROI
- Client continuing to see steady increase in 1st quarter traffic for 2011