Metro Area College

Situation/Context

• College is part of county college system

Challenge/Objective

• Increase number of student registrations for the Fall term
• Very small budget ($2,400)

DMNmedia Solution

• Advertising on dallasnews.com and mobile
• New aspirational creative message

Results

• 60,000 impressions over a two-week period
• 25% clickthrough rate
• 20 CPM for mobile