Organization of private schools in DFW that come together once a year to produce a “trade show” with participating schools exhibiting to attract students
Event is open to the public – 2010 date was Saturday, September 25, 10 a.m. - noon
Challenge/Objective
Attract parents of preschool and K-12 children who are interested in learning more about private schools in DFW
Saturday event is challenging as many families have multiple sports or extracurricular activities on Saturday
DMNmedia Solution
Media plan to target 25-54 parents of preschool and K-12 students
Front page notes on Sunday prior to event – 278,000 quantity
Run display ad schedule in 17 neighborsgo editions for two weeks
Sliding billboard on GuideLive.com
Total spend was $16,662 out of total budget of $20,000 for the event
Results
Record attendance at the event – over 1,000 attendees
Participating schools were pleased with the promotion and quality of leads the event generated
