Senior Living Center

Situation/Context

• Seniors independent living home and community located in Allen, Texas
• 180-resident community for the fully independent, active adult

Challenge/Objective

• Prelease 25% of the property prior to grand opening
• 60,000 total budget

DMNmedia Solution

• Display advertising in Senior Pages and Super Bowl Guide section
• Total market coverage weekend wrap scheduled for April 2011

Results

• Response far exceeded client expectations
• Prospective customers were turned away and told to return at a later date because staff was unable to accommodate high level of traffic
• Advertising temporarily suspended until a later date