Arts & Entertainment
Category
Overview of the arts and entertainment market in North Texas:
- Over 5 million DFW adults have been to a restaurant in the past month; over 2.5 million of them have eaten at a sit-down restaurant four times or more in that same time period*
- DFW spent over $6.4 billion dining outside the home in 2011**
- Over 2.8 million DFW adults have been to a movie in the last three months, and 20% of them usually see movies on opening weekend*
- There are 110 movie theaters in DFW with over 1,000 movie screens****
- 33.4% of DFW adults say their friends look to them to organize group activities***
- 49% of the adults in DFW have attended a live entertainment event in the last 12 months*
Audience
In every market, people actively seek out the latest cultural events, movies, theme parks and dining options: *
- Women, 21-34, are 49% more likely than DFW as a whole to have visited a museum or zoo in the past year
- 62% of all DFW adults who have been to a theme park in the past year have children in the household
- Hispanics are almost twice as likely than the rest of DFW to see movies on opening weekend
- 42% of affluent adults (household income of $75,000+ and homes worth $250,000+) eat six or more times per month at a sit-down, full-service restaurant
*2011 Release 2 Scarborough Report **2011 Consumer Buying Power/Nielsen Claritas ***Fall 2010 Simmons LOCAL Dallas Survey ****Box Office Mojo 2011
Solutions
Our top solutions to reach audiences in the arts and entertainment category:
- Guide
- GuideLive.com
- The Dallas Morning News Arts&Life Section
- SEM
- Dallas Wine and Food Festival
- Digital Newsletters