Automotive

Category

Overview of the automotive market in North Texas:

  • DFW spent $15 billion at auto dealers in 2011**
  • Over 297,000 DFW adults plan to buy a new vehicle, costing $25,000 or less, in the next 12 months; over 293,000 DFW adults plan to buy a new vehicle costing more than $25,000*
  • Ownership of domestic vehicles in DFW still outpaces foreign – 68% of DFW adults have domestic, 54% have foreign*
  • 54% of adults in DFW own NEW cars.*
  • Over 793,000 DFW adults plan to buy a USED car in the next 12 months*
  • 43% of DFW adults believe that a used car is just as good as a new car***
Audience

Nobody loves their vehicles more than North Texans:*

  • Men 21-34 are 16% more likely than all of DFW to like to have a new car every 2-3 years***
  • 51% of DFW adults who say they prefer to drive a luxury vehicle have children in the household***
  • When buying a new vehicle, DFW Hispanic adults are 33% more likely than all of DFW to choose a dealer based on dealer financing*
  • Over 37% of DFW adults who chose to buy their last new vehicle based on price/value have children in the home*
  • Affluent households (income of $75,000+ and homes worth $250,000+) in DFW are 5 times more likely than all of DFW to own three or more new vehicles.

*2011 Release 2 Scarborough Report **2011 Consumer Buying Power/Nielsen Claritas ***Fall 2010 Simmons LOCAL Dallas Survey

Solutions

Our top solutions to reach audiences in the auto category: