Education

Category

Overview of the education market in North Texas:

  • DFW spent over $3.8 billion on college tuition in 2011**
  • DFW spent over $967 million in 2011 on private school tuition for elementary and high school**
  • 59% of DFW adults have at least some college education*
  • Over 1.5 million DFW adults are college graduates or higher*
  • Over 330,000 DFW adults are currently full-time college students***
  • Over 179,000 adults in DFW have children who are expected to start college in the next 12 months***
  • Over 69,000 DFW adults with college degrees plan to return to school in the coming year*
Audience

North Texans actively seek educational opportunities:

  • DFW Hispanic adults are 57% more likely than all of DFW to be unemployed because they are currently students*
  • 84% of the affluent (income of $75,000+ and homes worth $250,000+) in DFW have at least some college education - 43% more likely to than all of DFW*
  • 39% of the DFW adults with a college degree who are planning to return to school in the next year are Gen Xers (30-44)*
  • 45% of the adults in DFW who are expecting to send their children to college in the next 12 months are Boomers (45-64)***
  • 16% of the DFW adults who are currently full-time college students have children in the household***

*2011 Release 2 Scarborough Report **2011 Consumer Buying Power/Nielsen Claritas ***Fall 2010 Simmons LOCAL Dallas Survey

Solutions

Our top solutions to reach audiences in the education category:

  • The Dallas Morning News
  • Dallasnews.com
  • Special Sections: Higher Education
  • High School Journalism Day
  • Spelling Bee
  • Al Día
  • Custom Publications
  • Yahoo! Behavioral Targeting
  • List Purchasing 
Case Studies