Finance & Business

Category

Overview of the banking, finance and business market in North Texas:

  • Over 4.8 million DFW adults use banks or credit unions (91% of the adult population)*
  • 31% of DFW adults have a home mortgage*
  • 3.4 million adults in DFW have a savings account*
  • 47% of DFW adults have some sort of investments*
  • Over 443,000 adults in DFW have used an attorney in the last 12 months*
  • DFW spent over $2.4 billion on lawyer/attorney services in 2011**
  • 161,000 small business owners are in the DFW area*
Audience

DFW is home to over 45 Fortune 1000 businesses, which means it’s also home to some of the savviest business people in the country:

  • Affluent adults in DFW (household income of $75,000+ and homes worth $250,000+) are 82% more likely than all of DFW to have used a financial planner in the past 12 months*
  • 36% of DFW adults who have a home mortgage are Gen Xers (30-44)*
  • 25% of the DFW adults who have used check cashing services in the past year are Hispanic*
  • Men age 21-34 are 53% more likely than all of DFW to have a 529 personal loan*
  • 29% DFW adults with children in the home have used an accountant in the past year**

*2011 Release 2 Scarborough Report **2011 Consumer Buying Power/Nielsen Claritas ***Fall 2010 Simmons LOCAL Dallas Survey

Solutions

Our top solutions to reach audiences in the finance and business category:

  • The Dallas Morning News Business Section
  • The Dallas Morning News Metro Section
  • Dallasnews.com
  • The Dallas Morning News Smartphone/Tablet App
  • Yahoo! Behavioral Targeting
  • Briefing
  • Top 100 Workplaces