Grocery

Category

Overview of the grocery market in North Texas: 

  • DFW spent over $14.7 billion at retail grocery stores in 2011**
  • 63% of DFW adults spend $100 or more during a typical week on groceries*
  • 42% of adults in DFW have used a store brand or private-label food in the last 30 days*
  • Over 976,000 DFW adults have shopped at a Hispanic grocery store in the last seven days*
  • 71% of DFW adults redeem cents-off coupons for groceries*
  • 63% of DFW adults try to eat healthier foods these days***
Audience

DFW knows grocery shopping – and there’s an abundance of options. They also know where to find the best values:

  • Affluent adults (income of $75,000+ and homes worth $250,000+) in DFW are 20% more likely than all of DFW to spend $100 per week or more on groceries*
  • Hispanic adults in DFW are 16% less likely than all of DFW to use coupons for groceries*
  • 61% of all DFW adults who shop at Hispanic grocery stores have children in the home*
  • Over one-third of all DFW adults who spend $200+ on groceries per week are Boomers (45-64)*
  • 41% of DFW adults who have shopped for groceries online in the last 12 months are Gen Xers (30-44)*

*2011 Release 2 Scarborough Report **2011 Consumer Buying Power/Nielsen Claritas ***Fall 2010 Simmons LOCAL Dallas Survey

Solutions

Our top solutions to reach audiences in the grocery category:

  • TMC Shared Mail
  • The Dallas Morning News Sunday Edition
  • Spadea
  • Polybags
  • Direct Mail
  • Door Hangers
  • Yahoo! Behavioral Targeting
  • The Dallas Morning News Arts&Life Section