Healthcare
Category
Overview of the healthcare market in North Texas:
- DFW spent over $13.5 billion on healthcare in 2011.**
- 80% of DFW adults have health insurance*
- Over 3.9 million adults in DFW have visited a medical specialist in the past year*
- Over 2.5 million DFW adults have been to a dentist in the last 12 months*
- 67% of adults in DFW have been to the hospital in the last three years*
- 78% of DFW adults have had medical services in the past year*
- DFW spent over $6.3 billion on prescription drugs in 2011**
Audience
A look at what specific audiences are spending on healthcare:
- 43% of all DFW adults who have bought prescription drugs in the past year have children in the home*
- 88% of the affluent (income of $75,000+ and homes worth $250,000+) in DFW have visited a medical specialist in the past year - 19% more likely than all of DFW*
- Over 977,000 DFW Hispanic adults have used a hospital in the past three years*
- 54% of the DFW adults who have used maternity care in the past year are Gen Xers (30-44)*
*2011 Release 2 Scarborough Report **2011 Consumer Buying Power/Nielsen Claritas ***Fall 2010 Simmons LOCAL Dallas Survey
Solutions
Our top solutions to reach audiences in the healthcare category:
- The Dallas Morning News Seniors Section
- The Dallas Morning News Sunday Edition
- Dallasnews.com/health
- Healthy Living Magazine, October
- Yahoo! Network
- Yahoo! Behavioral Targeting
- Event Marketing
- Newsletters