Home & Garden

Category

Overview of the home and garden market in North Texas:

  • DFW spent over $1.1 billion on home improvements in 2011**
  • DFW spent $649 million on lawn maintenance in 2011**
  • 78% of adults in DFW have shopped at a hardware/paint/lawn/garden store in the past year*
  • DFW spent $991 million at home centers in 2011**
  • 55% of DFW adults have made home improvements in the last 12 months*
  • 1.6 million DFW adults have spent over $1,000 on home improvements in the last year.*
  • 24% of DFW adults have done some remodeling to their home in the past 12 months*
Audience

Whether they do it themselves or hire a contractor, a large number of homeowners repair or improve their homes:

  • Affluent adults (income of $75,000+ and homes worth $250,000+) in DFW are 16% more likely than all of DFW to have remodeled any room on their home in the last year*
  • Women 21-34 are 7% more likely than all of DFW to have done interior paint or wallpaper improvements to their home in the last 12 months*
  • One-third of all DFW adults to have remodeled a kitchen in the last year are Boomers (45-64)*
  • 74% of DFW Hispanic adults have shopped at a hardware/paint/lawn/garden store in the past year*
  • 38% of homeowners in DFW have made home improvements to their home in the past year that have totaled $1,000+*

*2011 Release 2 Scarborough Report **2011 Consumer Buying Power/Nielsen Claritas ***Fall 2010 Simmons LOCAL Dallas Survey

Solutions

Our top solutions to reach audiences in the home improvement category:

  • The Dallas Morning News HomeCenter Section
  • Briefing
  • FD Luxe (For High-End Advertisers, Interior Decorators)
  • Yahoo! Behavioral Targeting
  • Dallasnews.com
  • The Dallas Morning News Tablet app
  • Neighborsgo
  • Neighborsgo.com
  • Al Día
  • List Purchasing/Direct Mail
  • Door Hangers
Case Studies