Luxury
Category
Overview of the luxury market in North Texas:
- Over 457,000 DFW adults own a second home or real estate investment property*
- In the past year, over 548,000 DFW adults have stayed at an upscale hotel*
- Over 906,000 adults in DFW have shopped at an upscale clothing store in the last three months*
- 13% of the adults in DFW have dined at an upscale restaurant in the last 30 days*
- Over 273,000 DFW adults have spent $500 or more on fine jewelry in the last year*
- 58% of DFW adults believe that it is worth paying extra for quality goods***
- 3.3 million adults in DFW enjoy owning good quality things***
Audience
In an area that’s home to some of the best shopping in the state, if not the country, you’ll find those who inspire and those who aspire to be:
- Women 21-34 in DFW are 44% more likely than all of DFW to want to keep up with the latest fashions***
- Hispanic adults in DFW are 30% more likely than all of DFW to think that designer labels improve a person’s image***
- 30% of adults in DFW who say their budget allows them to buy designer clothes are Gen Xers (30-44)***
- Affluent adults in DFW (household income of $75,000+ and homes worth $250,000+) are over twice as likely as all of DFW to have spent $500 or more on cosmetics, perfume or skin care items in the last year*
*2011 Release 2 Scarborough Report **2011 Consumer Buying Power/Nielsen Claritas ***Fall 2010 Simmons LOCAL Dallas Survey
Solutions
Our top solutions to reach audiences in the luxury category:
- FD Luxe
- FD Luxe iPhone(R) app - Coming Soon
- FD Luxe iPad(TM) app - Coming Soon
- The Dallas Morning News Business
- Dallasnews.com/business
- The Dallas Morning News Arts&Life
- Dallasnews.com/arts&life
- The Dallas Morning News Tablet & Smartphone App
- Wine Club Events
- FD Luxe Mobile Site
- Salut!
- SportsDay