Real Estate
Category
Overview of the real estate market in North Texas:
- Over 80,700 homes were sold in DFW during 2011****
- The average home price for property bought in Dallas in 2011 is $212,100; in Fort Worth, $141,000****
- 277,900 DFW adults used the professional services of a real estate agent in the past year*
- Over 457,000 adults in DFW own a second home or other investment property*
- 74% of DFW adults live in single-family homes*
- There are nearly 3.8 million DFW homeowners*
Audience
Real estate spending by specific audience:
- 97% of the affluent live in single-family homes as opposed to condos, townhouses, etc.*
- Boomers are 9% more likely than all of DFW to have used the services of a real estate agent in the past year*
- 39% of DFW adults who have looked at real estate listings online in the past 30 days are Gen Xers (30-44)*
- 42% of the DFW adults who have used a real estate agent in the past year to buy or sell a home have children in the home*
*2011 Release 2 Scarborough Report **2011 Consumer Buying Power/Nielsen Claritas ***Fall 2010 Simmons LOCAL Dallas Survey ****Texas A&M Real Estate Center
Solutions
Our top solutions to reach audiences in the real estate category:
- The Dallas Morning News HomeCenter Section
- The Dallas Morning News Business Section
- Dallasnews.com Real Estate
- FD Luxe
- Dallasnews.com Business
- The Dallas Morning News Commercial Real Estate Breakfasts
- Dallasnews.com Mobile Site
- The Dallas Morning News Mobile App
- Door Hangers
- SEM