Recruitment

Category

Overview of the employment market in North Texas:

  • Over 64% of DFW adults are employed; over 49% of DFW adults are employed full time*
  • Of the adults in DFW who are not currently employed, over 271,000 of them are looking for work*
  • Over 1.3 million DFW adults have attended a special/technical/vocational school*
  • 29% of adults in DFW are college graduates or higher.*
  • 68% of the employed adults in DFW are white collar*
  • Over 834,000 DFW adults are management, business and financial operations*
Audience

Notable employment statistics for individual audiences:

  • Men 21-34 are 49% more likely than all of DFW to be employed full time*
  • Women 21-34 are 31% more likely than all of DFW to be employed part time*
  • 40% of the adults in DFW who have attended a special/technical/vocational school are Boomers (age 45-64)*
  • Affluent adults (income of $75,000+ and homes worth $250,000+) in DFW are over twice as likely than all of DFW to be college graduates or higher*
  • 49% of blue collar adults in DFW are Hispanic*
  • 41% of all DFW adults in positions of management, business or financial operations are Gen Xers (30-44)*

*2011 Release 2 Scarborough Report 

Solutions

Our top solutions to reach audiences in the recruitment category:

  • The Dallas Morning News Jobs Section
  • Dallasnews.com
  • Monster.com
  • Top 100 Workplaces in DFW – Special Section and Event
  • Dallasnews.com/top100
  • SEM
  • Yahoo! Behavioral Targeting
Case Studies

TBD