Retail
Category
Overview of the retail market in North Texas:
- DFW spent over $83 billion at retail stores in 2011**
- DFW spent over $14 billion in 2010 at general merchandise stores like Walmart(R) and Target(R)**
- 48% of DFW adults say that they hold out on buying things until there is a sale***
- 48% of adults in DFW say they only shop their favorite stores because they like their prices***
- Over 2.5 million DFW adults say they are willing to shop at new stores***
- 37% of adults in DFW say that price is not the most important factor in a purchase when they buy what they want***
Audience
As a whole, North Texans have more disposable income to spend than people in other regions of the country:
- DFW Hispanic adults are 12% more likely than all of DFW to buy from a non-specialty store because of price***
- 38% of women 21-34 say they like to keep up with the latest fashions***
- Affluent adults (income of $75,000+ and homes worth $250,000+) are 30% more likely than all of DFW to have bought men’s apparel in the past year*
- 52% of DFW adults who have shopped at a sporting goods store in the last year have children in the household*
*2011 Release 2 Scarborough Report **2011 Consumer Buying Power/Nielsen Claritas ***Fall 2010 Simmons LOCAL Dallas Survey
Solutions
Our top solutions to reach audiences in the retail category:
- The Dallas Morning News Sunday Edition
- Briefing
- FD Luxe
- Neighborsgo
- Spadea
- Polybags
- Direct Mail
- TMC Shared Mail
- Door Hangers
- Yahoo! Behavioral Targeting
- Social Media, Facebook
- Custom Printing
- SEM
- List Purchasing