Sports
Category
Overview of the sports market in North Texas:
- DFW spent over $806 million at sporting goods stores in 2011**
- 70% of DFW adults are interested in the NFL(R)*
- Over 2.7 million adults in DFW do some sport or exercise at least once per week***
- 46% of DFW adults have attended a professional sports event in the last year*
- 29% of DFW adults visited a sports site on the Internet in the last 30 days*
Audience
With four major sports teams, multiple colleges, universities and high schools, sports are a year-round obsession in DFW.
- Adults in DFW with children in the home are 18% more likely as all of DFW to have shopped for sporting event tickets online in the last 12 months*
- Men 21-34 in DFW are 82% more likely than all of DFW to have visited a sports site on the Internet in the last 30 days*
- Gen Xers (30-44) in DFW are 31% more likely than all of DFW to have bought clothing with sports teams logos in the past year*
- 63% of affluent adults (income of $75,000+ and homes worth $250,000+) in DFW have been to a professional sports event in the past year*
- DFW Hispanic adults are 51% more likely than all of DFW to buy from companies who sponsor sports teams***
- 52% of all DFW adults who have shopped at a sporting goods store in the past year have children in the household*
*2011 Release 2 Scarborough Report **2011 Consumer Buying Power/Nielsen Claritas ***Fall 2010 Simmons LOCAL Dallas Survey
Solutions
Our top solutions to reach audiences in the sports category:
- The Dallas Morning News SportsDay Section
- SportsDayDFW.com
- SportsDay OnAir
- SportsDay Smartphone & Tablet app
- SportsDayHS/SportsDayHS.com
- SportsDayHS iPhone(R) app
- Yahoo! Behavioral Targeting
- Al Día (for Hispanic Targeting)
- Facebook(R)