Travel
Category
Overview of the travel market in North Texas:
- DFW spent over $5.2 billion on travel in 2011, with over $1.5 million on airline fares and $1.1 million on hotels/motels**
- Nearly 2.6 million DFW adults (49%) have flown in the last 12 months*
- 63% of adults in DFW have stayed at a hotel/motel in the last year; over 548,000 of those people have stayed at an upscale hotel*
- Over 1.5 million DFW adults have taken two or more domestic air round-trips in the last 12 months*
- 38% of DFW adults have been on a trip outside the continental U.S. in the last three years*
- 53% of DFW adults prefer just to relax when on vacation***
- Over 2.2 million adults in DFW like the idea of traveling abroad***
Audience
From around the state to around the country and abroad, North Texans are on the go:
- Hispanic adults in DFW are 13% more likely than all of DFW to like trips in which all activities are planned for them***
- 51% of the affluent adults (income of $75,000+ and homes worth $250,000+) in DFW like the idea of traveling abroad and are more than twice as likely as all of DFW to travel to Europe in the last three years***
- 45% of all DFW adults who have stayed at an upscale hotel in the last year have children in the home*
- Men 21-34 are 79% more likely than all of DFW to have traveled to the Far East in the past three years*
- 47% of the DFW adults who have been to the Caribbean in the last three years are Boomers (45-64)*
- 29% of Gen Xers have been to a casino in the past year**
*2011 Release 2 Scarborough Report **2011 Consumer Buying Power/Nielsen Claritas ***Fall 2010 Simmons LOCAL Dallas Survey
Solutions
Our top solutions to reach audiences in the travel category:
- Yahoo! Behavioral Targeting
- Dallasnews.com
- The Dallas Morning News Smartphone & Tablet apps
- The Dallas Morning News Travel Section
- The Dallas Morning News Business Section
- FD Luxe, FDLuxe.com, FD Luxe iPhone(R) app and iPad (R) app